From Quito:
Buses depart frequently from Quito's Quitumbe Terminal Terrestre to Latacunga, with services running every 30 minutes or less. The journey typically lasts 1 to 1.5 hours and costs between $1.50 and $4. Alternatively, private car services or taxis can take approximately 1 hour and 13 minutes, with costs ranging from $45-$55 for a taxi or around $150 for a private transfer for 5-8 people. Shared taxi services are also available for $12-$17 per person.