Latacunga

Written by Carmen Vallejo, Keith Roberts, Carlos Zambrano
03/08/2025
Breathtaking aerial view of Quilotoa crater lake surrounded by the majestic Andes mountains in Ecuador.
Wilson Latacunga, Pexels

Latacunga serves as a central hub for visitors exploring the natural wonders of Ecuador's Andes, primarily offering access to the majestic Cotopaxi National Park and the stunning Quilotoa Lagoon. It is a bustling market city providing insight into local Ecuadorian life, with a blend of historical charm despite being rebuilt multiple times due to volcanic activity.

For those seeking to connect with other travelers, Latacunga offers hostels with social atmospheres and communal areas. These accommodations often facilitate meeting new people and provide opportunities for shared activities like walking tours. The city also has local markets and central squares where visitors can observe daily life.

Top 4 Things to do in Latacunga

Activities in Latacunga primarily involve exploring the breathtaking Andean landscapes, engaging in outdoor adventures, and immersing oneself in vibrant local culture.

1. Explore Cotopaxi National Park

Visiting Cotopaxi National Park offers a close encounter with one of the world's highest active volcanoes. The scenery is breathtaking, with opportunities for hiking and observing wildlife in its high-altitude grasslands. Walking around Limpiopungo Lagoon, with its stunning reflections of the Rumiñahui volcano, is a peaceful experience. For those seeking more adventure, a hike to the Jose Rivas Refuge at 4,864 meters (15,958 feet) is a rewarding challenge, providing even closer views of Cotopaxi's snow-capped peak. Due to the high altitude, acclimatization is essential, and it is advisable to arrive early in the day for clearer views before clouds gather.

Cost: Joining an organized full-day tour from Latacunga is a common option, with prices typically ranging from $60 to $100 per person, which often includes transport and a guide. If opting for independent travel, a national park guide might be required for foreign tourists in certain areas, costing approximately $40. Entry to the park itself is generally free. Public transportation does not go directly into the park, so a private vehicle or arranged transport (like a 'camioneta' or jeep) would be necessary for internal travel if not on a tour.

Transport: Most visitors arrange tours that include transportation from Latacunga directly to the park. For independent travel, buses from Latacunga can take you to the park's vicinity, but you will need to arrange private transport or a local 'camioneta' to explore inside the park. Taxis within Latacunga typically start at $2.

2. Hike to Quilotoa Lagoon

The Quilotoa Lagoon is a captivating emerald-green crater lake nestled within a volcanic caldera, offering truly spectacular views. The main activity involves hiking down a steep trail to the lake's edge. The descent takes about 30 minutes, and once at the bottom, one can rent a kayak to paddle on the calm, turquoise waters or simply relax by the lakeside. The hike back up can be strenuous due to the altitude, but mules are available for hire if assistance is preferred. The Quilotoa Loop, a multi-day trekking route connecting several Andean villages, is also an option for more avid trekkers.

Cost: A full-day tour from Latacunga or Quito often costs around $50-$60, which typically includes transport and lunch. The entrance fee to the lagoon is usually around $2, paid in cash. Optional activities like a mule ride up from the lake cost approximately $10, and kayaking on the lagoon is about $4.

Transport: Organized tours provide direct transportation. For a self-guided trip, public buses run regularly from Latacunga to Quilotoa village, a journey of approximately two hours. From the village, it's a short walk or local transport to the viewpoint.

3. Immerse in Latacunga's Local Markets

Exploring Latacunga's local markets, especially the Mercado Cerrado (Closed Market), offers an authentic glimpse into daily Ecuadorian life. These bustling marketplaces are vibrant hubs where locals trade fresh produce, meats, spices, and handcrafted goods. The food stalls on the second floor of the Mercado Cerrado are an excellent place to sample traditional dishes, most notably 'Chugchucaras,' a hearty local specialty consisting of fried pork, potatoes, maize, empanadas, and plantains. These markets primarily cater to the local community, providing a less touristy and more genuine experience. Open-air markets can also be found on specific days, such as Tuesdays and Saturdays at Plaza Chile, offering a chance to find local crafts and textiles.

Cost: Exploring the markets is free. Food items and meals at market stalls are very affordable; for example, a plate of Chugchucaras can cost between $1.25 and $2.

Transport: The Mercado Cerrado and other city markets are centrally located and easily accessible on foot from most accommodations in Latacunga's city center. Taxis are also readily available for short distances within the city.

4. Discover Latacunga's Historic Center

Despite being rebuilt multiple times due to volcanic activity, Latacunga's historic center retains a charming blend of colonial architecture and lively plazas. A leisurely stroll allows visitors to appreciate notable buildings and picturesque churches, such as Iglesia Católica La Merced, Iglesia de Santo Domingo, and La Catedral. These sites offer insights into the city's resilient past and its strong cultural heritage. The central squares, like Parque Vicente León, provide a pleasant setting to observe local life and enjoy the atmosphere.

Cost: Exploring the historic center is free of charge. Entry to churches is typically free, though donations may be welcome.

Transport: The historic center is compact and best explored on foot. Most of Latacunga's hotels and hostels are within easy walking distance of these attractions.

Check out our other pages on Latacunga

Getting There icon Getting There Restaurants icon Restaurants Bars and Entertainment icon Bars and Entertainment Hotels icon Hotels Budget Stays icon Budget Stays

Discover destinations in Ecuador

Amazon Basin
Andes
Galapagos Islands
Pacific Coast