Itacare

Written by Alexander Kopp, Maria Gaulto, Maria Vajello
02/12/2025
Explore the vibrant palm-lined beaches of Itacaré, Brazil, in this stunning summer photo.
Jakeline Guimarães de Lucena, Pexels

Itacaré, located on Brazil's southern Bahia coast, offers an appealing blend of pristine beaches, lush Atlantic Rainforest, and a vibrant local culture. It stands out as a significant ecotourism and surfing destination, providing both tranquil escapes and active pursuits amidst stunning natural scenery.

The heart of Itacaré's social scene is Rua da Pituba (also known as Pedro Longo Street), a lively area featuring a variety of bars, restaurants, and shops, often accompanied by live music. Concha Beach, easily accessible from the town center, is another popular spot for tourists and locals alike, offering numerous beachside dining options and a family-friendly atmosphere. The town cultivates a laid-back, energetic, and welcoming vibe, particularly appealing to surfers and backpackers seeking a sense of community.

Top 6 Things to do in Itacare

In Itacaré, visitors can immerse themselves in beach exploration, adventurous water sports, rainforest hikes to discover hidden waterfalls, and experience the lively local culture.

1. Explore Itacaré's Diverse Beaches

Itacaré boasts a collection of stunning beaches, each offering a unique atmosphere. The urban beaches, such as Concha, Resende, and Tiririca, are easily accessible on foot. Concha Beach is perfect for swimming and families due to its calm waters, while Tiririca is a renowned surf spot. For a more secluded experience, venture to rural beaches like Jeribucaçu, Prainha, and Engenhoca. These often require a hike through lush Atlantic Forest, rewarding you with pristine sands and untouched natural beauty. Jeribucaçu, for instance, offers a serene escape with a freshwater river meeting the sea.

Cost: Access to most urban beaches is free. Rural beaches like Jeribucaçu, Prainha, and Engenhoca might have a small fee for access through private land or require a guide. Guided hikes to these remote beaches can range from R$30 to R$80 per person.

Transport: Urban beaches (Concha, Resende, Tiririca) are within walking distance of the town center. To reach rural beaches like Jeribucaçu, Prainha, and Engenhoca, a short drive or taxi ride to the trailhead is often necessary, followed by a hike. A taxi within the tourist center typically costs R$30, and a motorcycle taxi costs R$7.

2. Surf the Waves of Itacaré

Itacaré is celebrated for its consistent waves, making it an ideal destination for surfers of all levels. Tiririca Beach is a popular spot for experienced surfers, having hosted numerous competitions. Beginners can take advantage of the surf schools available at various beaches, receiving guidance to catch their first waves. Board rentals are readily available for those eager to hit the ocean.

Cost: Surf lesson costs vary, but board rentals are generally affordable. Specific costs were not detailed in the recent reviews, but the area is known for affordable prices.

Transport: Beaches like Tiririca are often within walking distance or a short taxi/mototaxi ride from the town center.

3. Rafting on the Contas River

For an exhilarating adventure beyond the beaches, white-water rafting on the Contas River in Taboquinhas offers an unforgettable experience. Navigating through Class III and IV rapids, participants are surrounded by the breathtaking natural beauty of dense rainforests. The tour often includes opportunities for river baths and jumps from canyons, making it suitable for families seeking an active outing.

Cost: A rafting tour typically costs R$60 per person.

Transport: Taboquinhas, where rafting tours depart, is approximately 30 km from Itacaré. Tours usually arrange transfers from Itacaré.

4. Discover Hidden Waterfalls

The lush Atlantic Forest surrounding Itacaré is home to several beautiful waterfalls, offering a refreshing escape from the coastal heat. Tijuípe Waterfall is easily accessible and family-friendly, featuring natural pools perfect for swimming. Usina Waterfall can be reached via a trail from Jeribucaçu Beach. Exploring these natural wonders allows for a deeper connection with Itacaré's raw, natural beauty.

Cost: Entry to Tijuípe Waterfall starts from R$6. Costs for other waterfalls might vary or be included in tour packages.

Transport: Tijuípe Waterfall is about 20 minutes from town by vehicle. Usina Waterfall is accessible by a trail from Jeribucaçu Beach, which itself requires transport to the trailhead. It is recommended to use a car, taxi, or join a guided tour for access to most waterfalls outside the immediate town center.

5. Experience Sunset at Ponta do Xareu

Watching the sunset at Ponta do Xareu is a quintessential Itacaré experience. This viewpoint offers panoramic vistas of the town, Concha Beach, Pontal, and the Contas River as the sun dips below the horizon, painting the sky with vibrant colors. It's a perfect spot to relax and reflect on the day's adventures.

Cost: Free.

Transport: Ponta do Xareu is located close to the town center, making it easily accessible on foot.

6. Enjoy the Nightlife and Cuisine on Rua da Pituba

As evening descends, Rua da Pituba, also known as Pedro Longo Street, transforms into the vibrant heart of Itacaré's social scene. This lively street is dotted with an array of bars, restaurants, and shops, often featuring live music. It is the perfect place to savor regional cuisine, enjoy a drink, and soak in the town's laid-back yet energetic atmosphere.

Cost: Costs for food and drinks vary, but a full meal is generally between $10 and $16 per person.

Transport: Rua da Pituba is the main street in Itacaré's town center, easily accessible on foot from most accommodations.

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