Selfoss

Written by Elsa Holm, Julien Lambert
02/09/2025
Breathtaking view of Selfoss waterfall cascading over Iceland's dramatic rocky cliffs under a clear sky.
Art Merikotka, Pexels

Selfoss is a dynamic town in South Iceland, serving as a gateway to the region's breathtaking natural wonders. It offers a blend of local culture within its revitalized 'New Old Town' and provides a convenient base for exploring diverse landscapes, from dramatic waterfalls to geothermal areas.

The recently developed 'New Old Town' is the heart of social activity, featuring the Old Dairy Food Hall with various restaurants, a craft beer taproom, and a wine bar. Visitors can find cozy pubs, with some establishments like Miðbar transitioning into a lively spot in the evenings. The annual 'Sumar á Selfossi' festival in August also brings together locals and tourists for communal celebrations.

Top 6 Things to do in Selfoss

Experiences in Selfoss range from immersing in local culture and culinary delights to exploring geological marvels and enjoying active outdoor pursuits.

1. Explore the New Old Town and Old Dairy Food Hall

The 'New Old Town' is the cultural heart of Selfoss, featuring beautifully reconstructed historic buildings. Visitors can wander through this charming area, discover local shops, and enjoy a variety of dining options at the Old Dairy Food Hall (Mjólkurbúið Mathöll). This vibrant hub provides a taste of local life and culinary scene.

Cost: Free to explore; meal and drink costs vary (e.g., a main course at a casual restaurant might range from 2,500 - 5,000 ISK / ~$18 - $36 USD, estimated).

Transport: Located in the town center, easily accessible on foot from most accommodations in Selfoss.

2. Relax at Selfoss Swimming Pool

Icelandic swimming pools are a central part of local culture and provide a relaxing experience. The Selfoss Public Swimming Pool features indoor and outdoor pools, three children's slides, wading pools, a steam room, sauna, and various hot and cold tubs. It is a perfect spot for unwinding after a day of sightseeing.

Cost: Single adult ticket is 1,250 ISK (~$9 USD, estimated). Children (10-17 years) 180 ISK (~$1.30 USD, estimated); under 10 years are free. Swimwear or towel rental is 950 ISK (~$6.80 USD, estimated) each.

Transport: Situated in the town center, within walking distance from main shops and services.

3. Visit the Lava Centre

The Lava Centre offers an interactive and educational experience, showcasing Iceland's powerful volcanic and geological activity. Through high-tech exhibits, visitors can learn about the formation of Iceland, its volcanoes, earthquakes, and geothermal energy. It provides valuable insight into the country's unique natural forces.

Cost: Full experience adult ticket is 5,200 ISK (~$37 USD, estimated).

Transport: Located in Hvolsvöllur, approximately 49 km from Selfoss. A bus service operates from Selfoss - N1 to Hvolsvöllur (40 minutes, ~$14 - $20 USD). Driving takes about 38 minutes (~$10 - $16 USD for fuel). A taxi can cost around $130 - $170 USD.

4. Explore Kerið Crater Lake

Kerið is a striking volcanic crater lake, known for its vivid aquamarine water contrasting with the deep red and brown volcanic rock walls. A path allows visitors to walk around the crater's rim, offering panoramic views, and another trail leads down to the lake itself. It is a visually impressive natural landmark.

Cost: Entrance fee is 400 ISK (~$3 USD, estimated).

Transport: Situated approximately 15 km north of Selfoss along Highway 35. Driving takes around 13 minutes (~$4 - $5 USD for fuel). A taxi can cost approximately $45 - $55 USD.

5. Go Horse Riding in the Countryside

Experience the unique Icelandic horse on a riding tour through the beautiful local countryside. These sturdy horses offer a comfortable ride suitable for both beginners and experienced riders, allowing for an intimate connection with Iceland's nature. Many tours explore meadows and scenic trails near Selfoss.

Cost: A 1-hour riding tour typically costs between 9,900 - 14,000 ISK (~$71 - $100 USD, estimated) per person.

Transport: Tour operators are generally located a short drive outside Selfoss. Guests typically self-drive to the stable, or some tours may offer pick-up services, often from Reykjavik, so inquire with individual operators for local transport options if not self-driving.

6. Hike to Reykjadalur Hot Spring Thermal River

Embark on a scenic hike to the Reykjadalur 'Steam Valley', where a natural hot spring river flows, inviting visitors to bathe in its warm waters. The hike itself offers picturesque views of geothermal landscapes, bubbling mud pots, and steaming vents. It is a rewarding experience combining activity with natural relaxation.

Cost: Free to hike and bathe.

Transport: Located approximately 29 km northeast of Selfoss, near Hveragerði. Driving takes about 33 minutes (~$7 - $10 USD for fuel). Public transport involves a taxi to Hveragerði then a bus to Selfoss, or a direct taxi for around $80 - $100 USD. Self-driving is the most practical option.

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