Top 4 Places to Eat in Matsuyama

Written by Alexander Kopp, Sandra Frank, Sophie King
21/08/2025
A stunning view of Matsuyama Castle amidst the lush forested hills in Ehime, Japan.
Cheng, Pexels

Matsuyama's culinary landscape is deeply rooted in local traditions and the abundant seafood from the Seto Inland Sea, offering a delightful exploration of regional specialties, particularly various forms of sea bream cuisine, suitable for a diverse range of visitors seeking authentic Japanese flavors.

1. Goshiki

Cuisine: Traditional Japanese, Local Ehime Cuisine, Sea Bream

Stepping into Goshiki offers a journey into Matsuyama's rich culinary heritage, with this historic restaurant having been established in 1635. The atmosphere is traditionally inviting, perfect for experiencing the local delicacy, sea bream (tai). Diners can savor their signature sea bream rice (Taimeshi), available in both the Matsuyama style (cooked with rice) and the Uwajima style (topped with sashimi). The menu extends to other regional delights like Goshiki Somen (five-colored noodles) and Jakoten (fried fish paste), alongside a selection of local alcoholic beverages, including Mikan beer.

Price: Approximately ¥1,500 - ¥3,000 per person (approx. $10 - $20 USD)

Getting There: Goshiki is conveniently located in the Okaido area, a central shopping arcade in Matsuyama. It is easily accessible on foot if staying nearby, or via the Iyotetsu tram to Okaidoguchi Streetcar Station, which is a short walk away.

2. Matsuyama Taimeshi Akiyoshi Dogo Ten

Cuisine: Specialized Taimeshi (Sea Bream Rice)

For those specifically seeking Matsuyama's iconic Taimeshi, Akiyoshi Dogo Ten provides a dedicated experience. It offers both the Matsuyama Taimeshi, where a whole sea bream is cooked directly with the rice in a clay pot, and the Uwajima Taimeshi, featuring raw sea bream sashimi with a special sauce over rice. The venue provides a comfortable setting, including private rooms, making it suitable for families or those desiring a more intimate meal.

Price: Approximately ¥2,000 - ¥4,000 per person (approx. $13 - $27 USD)

Getting There: This restaurant is ideally situated just a short walk from Dogo Onsen Honkan, a primary attraction in Matsuyama. From Dogo Onsen Station, it is a convenient walk, typically around four minutes.

3. Iwamoto Ramen (Nishiki Iwamoto Matsuyama Ramen Bar)

Cuisine: Ramen, especially Sea Bream Ramen

Iwamoto Ramen presents a unique take on a Japanese staple, specializing in sea bream ramen. This small ramen shop has gained recognition, even being featured in the Michelin Guide Ehime special edition for its flavorful and aromatic broth made from fresh Setouchi sea bream. The ramen offers a clean and sophisticated taste, highlighting the natural flavors of the ingredients. It also operates as a ramen bar in the evenings, offering sake and other alcoholic beverages.

Price: Approximately ¥800 - ¥1,500 per person (approx. $5 - $10 USD)

Getting There: The ramen shop is centrally located at 2 Chome-7-2 Ichibancho, Matsuyama. It is approximately a 1-minute walk from Okaido Station on the Iyotetsu tram lines.

4. Kakehashi

Cuisine: Udon, Cheap Eats, Local Specialties

For a quick and affordable taste of local Matsuyama, Kakehashi is an excellent choice. This unpretentious udon and soba shop is particularly known for its Jakoten Nabeyaki Udon, a local specialty featuring mild yet flavorful broth and freshly made Jakoten (fried fish cake). The service is typically quick, offering a comforting and delicious meal, especially for breakfast or a casual lunch.

Price: Approximately ¥500 - ¥1,000 per person (approx. $3 - $7 USD)

Getting There: Kakehashi is conveniently located near Matsuyama Station, making it very easy to find, especially for those arriving or departing by train.

Check out our other pages on Matsuyama

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